As it slowly turns out.........it was never about that missing light saber,
but the Jedi who wields it!
Throughout the history of sales and marketing, much has been focused on the Product- its pricing, quality, servicing of it.
Could it be that we were so convinced that we miss the truth- the truth that could turn the whole e-commerce industry upside down?
Could it be that
"It was never the product! It has always been the sales Person !"
Perhaps the truth is one step further.
The sales theory of the important role of a salesperson is nothing new- such as deciphering customer needs, understanding them, serving their every wants and desires. And even with the advent of modern technology, with Big Data and Artificial Intelligence uncovering every known and hidden, it was nevertheless the street smarts of the salesperson that are still needed to apply technology the right way,
To bring it one step further, what if the Sales Person treats everyone like Family- not with the goal of trying to make the sale, but on every other possible well being of the customer!?
Sound too much like some Moral Text?
And Far-stretched?
"How is your family doing, any way i can help them?"
"i realized u love golf, how about me hooking u up with a really good coach?"
"how is your diet, health, mental heath?"
"how is your lovely pet? can i hook it up with a mate?"
No doubt, all these seem corny, as eyebrows are raised as to whether a salesperson could sincerely treat everyone, more than
halfheartedly, as family?
Especially in a industry without the cleanest record of honesty and manipulation.
This whole new theory is based off a very simple question- would u buy anything from a bad person, of questionable character, even at the best price?
In 2012, we published
Is Sales and Marketing the Ultimate Savior to our Education System?!!
https://iduidu.blogspot.com/2012/10/is-sales-and-marketing-ultimate-savior.html
but the Jedi who wields it!
Throughout the history of sales and marketing, much has been focused on the Product- its pricing, quality, servicing of it.
Could it be that we were so convinced that we miss the truth- the truth that could turn the whole e-commerce industry upside down?
Could it be that
"It was never the product! It has always been the sales Person !"
Perhaps the truth is one step further.
The sales theory of the important role of a salesperson is nothing new- such as deciphering customer needs, understanding them, serving their every wants and desires. And even with the advent of modern technology, with Big Data and Artificial Intelligence uncovering every known and hidden, it was nevertheless the street smarts of the salesperson that are still needed to apply technology the right way,
To bring it one step further, what if the Sales Person treats everyone like Family- not with the goal of trying to make the sale, but on every other possible well being of the customer!?
Sound too much like some Moral Text?
And Far-stretched?
"How is your family doing, any way i can help them?"
"i realized u love golf, how about me hooking u up with a really good coach?"
"how is your diet, health, mental heath?"
"how is your lovely pet? can i hook it up with a mate?"
No doubt, all these seem corny, as eyebrows are raised as to whether a salesperson could sincerely treat everyone, more than
halfheartedly, as family?
Especially in a industry without the cleanest record of honesty and manipulation.
But what if all this could be done the right way, the Genuine way?
Guess what?
This very seismic shift for the industry is already happening.
Over the most recent years, there has been some kind of movement, propelling this sales theory of "Every customer as family" - as evident in recent self help sales books and tv dramas/series - there was a recent Chinese TV soap opera in yr 2015 "Gen's Life and Dream" that focuses on this very issue of "not selling the product but to focus on selling YOU", before the sales person sells to the customer anything, they must treat them first like family- to give, give, and give with sincere zero expectations of return BEFORE they sell them anything.
And there was also a recent book by Judy Robinett titled " How To Be A Power Connector - the 5+50+100 Rule"" that suggests giving 3 times before asking for anything.
Guess what?
This very seismic shift for the industry is already happening.
Over the most recent years, there has been some kind of movement, propelling this sales theory of "Every customer as family" - as evident in recent self help sales books and tv dramas/series - there was a recent Chinese TV soap opera in yr 2015 "Gen's Life and Dream" that focuses on this very issue of "not selling the product but to focus on selling YOU", before the sales person sells to the customer anything, they must treat them first like family- to give, give, and give with sincere zero expectations of return BEFORE they sell them anything.
And there was also a recent book by Judy Robinett titled " How To Be A Power Connector - the 5+50+100 Rule"" that suggests giving 3 times before asking for anything.
This whole new theory is based off a very simple question- would u buy anything from a bad person, of questionable character, even at the best price?
Most people would answer no.
And thus triggers the movement of "Sales is about the Person" doing the selling, his character, his sincere attitude. and never the product.
Still having doubts on the Sincerity issue?
Lets use the eg of a Fireman, a public servant -who saves someone, risking his life- would we respect him any less as he is simply doing his job, doing his duty?
For most people if not all, the respect and admiration will not lessen, for everyone loves a hero- a genuine person who will sacrifice his life for others, serving ALL others like family.
Thus, it is really about the Person behind the Fireman, and not the Fireman himself.
Which could be applied to the Person behind the SalesPerson.
Or Any Person behind any occupation, any Career Person - Anyone.
To be successful in any career, one must first be successful as a Person -a genuine, caring Person, who treats Everyone as Family.
Sales is about Goodness.
And the Goodness is the SalesPerson who genuinely treats EVERYONE like family- looking to solve the needs of anyone, on any request, at the spur of the moment.
In today's world of viral word of mouth, referrals and focus on repeated sales. nothing beats this model.
And the Goodness is the SalesPerson who genuinely treats EVERYONE like family- looking to solve the needs of anyone, on any request, at the spur of the moment.
In today's world of viral word of mouth, referrals and focus on repeated sales. nothing beats this model.
A Nice, Genuine Person.
For the customers have hearts made of flesh- not data.
And they have long memories, of favors and the return of favors.
And they have long memories, of favors and the return of favors.
The Salesperson does it with a genuine heart to serve- not because of wanting a sale, but for Relationship as Family.
For the Customers are intelligent in general, have strong sixth sense, and can differentiate ingenuity versus falsehood over time.Still having doubts on the Sincerity issue?
Lets use the eg of a Fireman, a public servant -who saves someone, risking his life- would we respect him any less as he is simply doing his job, doing his duty?
For most people if not all, the respect and admiration will not lessen, for everyone loves a hero- a genuine person who will sacrifice his life for others, serving ALL others like family.
Thus, it is really about the Person behind the Fireman, and not the Fireman himself.
Which could be applied to the Person behind the SalesPerson.
Or Any Person behind any occupation, any Career Person - Anyone.
To be successful in any career, one must first be successful as a Person -a genuine, caring Person, who treats Everyone as Family.
Hence, knowing the potential pretense, the customers never really cared about the salesperson.
But they will love and forever remember the Person underneath the Salesperson mask for who he is.
The person, the company, the society who genuinely practice this will easily win over the world.
But they will love and forever remember the Person underneath the Salesperson mask for who he is.
The person, the company, the society who genuinely practice this will easily win over the world.
In 2012, we published
Is Sales and Marketing the Ultimate Savior to our Education System?!!
https://iduidu.blogspot.com/2012/10/is-sales-and-marketing-ultimate-savior.html
And in 2013, we published
Teaching Success and Good Morals in 60 days?! The age of absurd Simplicity
Teaching Success and Good Morals in 60 days?! The age of absurd Simplicity
In both articles, we argued that the sales/marketing curriculum is best training ground to master Life Skills , self help skills and to instill Good Morals in students.
In a 24/7 world of hectic pace, stress and tight scheduling, we start and end off each day doing the same rhythm of things, most of us go through life without Practice. Yes, although we were all somewhat educated, and were reminded to be nice, to treat everyone the same way we want to be treated, and if possible, treat everyone like family, we simply do not have enough Practice to cement that belief and habit. Thus, the sales/marketing curriculum in high school is perhaps the best training practice ground to create that Perfect Society- of genuinely treating Everyone as Family.
Instead of that simple "How you doing?"
perhaps the days are not far behind,
where EVERYONE will genuinely ask
"Anything i could help you today ?"
For more articles, our "Article Index" is at bottom of this link :
https://iduidu.blogspot.com/2018/12/timeline-history-and-whats-new-at-end.html
perhaps the days are not far behind,
where EVERYONE will genuinely ask
"Anything i could help you today ?"
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For more articles, our "Article Index" is at bottom of this link :
https://iduidu.blogspot.com/2018/12/timeline-history-and-whats-new-at-end.html
